WHAT ARE PRESETS AND THEIR BENEFITS?

What are presets?

Presets are high quality edits you can easily apply to your pictures to transform it in a single click and give your pictures a beautiful, signature look.

Why use presets ?

There are a lot of benefits when it comes to using presets but here are just a few of them: 

1. They save you time - You don’t have  to spend minutes or hours editing a picture. All you have to do is apply a preset to an image or to a batch of images to create the look you want. Batch editing speeds up editing time so you don’t have to spend a lot of time if you have multiple pictures.
2. Presets strengthens your brand identity - Visuals convey a lot of information. Without a streamlined style, your brand’s personality can get lost in the shuffle. The images you use to promote and market your brand should have a visual style that’s unique, easy to identify and of good quality .
3. Consistency- If you find yourself shooting in varying lighting conditions, then using presets will help you maintain consistency throughout the final look of your images. It can be useful to have a distinctive look and feel to your work that gives it a sense of uniformity. When you check a new profile on instagram, you probably scroll down through their feed to see their content, right? The first few moments that someone spends on your Instagram account are crucial because those precious seconds are all you’ll have to impress them and having a consistent style allows people viewing your work to recognize it as yours and can make your portfolio come across as something that is coherent and works together with a specific aesthetic rather than something that feels varied and scattershot.
4. Another benefit of using presets is that they are super customizable. Once you purchase a preset, you can adjust and tweak it to your own style. It makes for endless possibilities for the look and style you’re trying to achieve.